Our history - Crystal S.A.S

Our history

1938 - 1948

Our origin: ZigZag LTDA and Hosiery Victoria

Octavio Echavarría Hernández, Julio Echavarría Hernández and Alfredo Mesa Vélez, found in Medellín - Colombia, the Zigzag sock company that produces socks for children. After some years of operation, this company is liquidated, giving way to the creation of Calcetería Victoria with Octavio Echavarría Hernández, Julio Echavarría Hernández and Alfonso Velásquez Vélez as main partners.

1953 - 1964

The Crystal sock factory and our Galax brand are born

After liquidating Calcetería Victoria, the brothers Octavio and Julio Echavarría Hernández, inaugurate the Crystal Media Factory, in the Antioquia neighborhood of the city of Medellín, with their own brand Galax, thus laying the foundations for what would be one of the largest companies in Colombia.

1969

Accreditation of our Punto Blanco brand

The Spanish brand Punto Blanco, accredits Crystal for the manufacture of the products in Colombia, for its trajectory and high quality standards and the company's corporate name is changed to Crystal Socks, to support this recognized European brand.

1989

Acquisition of modern textiles and our Gef brand

After years of growth and development, in 1989, Carlos Manuel Echavarría Toro, son of Octavio Echavarría and president of the Organization, is negotiating to acquire the French administration company Textiles Modernos, dedicated to the manufacture of garments under the own brand Gef (Acronym of Gerard Fortier). The company is renamed Vestimundo.

1991

Baby Fresh joins our portfolio of brands

Within the process of transformation and adaptation of Gef to the consumer of the XXI century, the baby brand proposal Baby Fresh is launched this year.

1994 - 1995

Production plants east antioquia

Thanks to the growth of international markets and the Company's participation in them, the company Sotinsa, dedicated to the production of socks for export, is created in the Free Trade Zone of Rionegro, Antioquia, in Colombia, and the textile process is transferred from Vestimundo to Marinilla, Antioquia, thus expanding the productive capacity.

2000

Expansion of our retail

Almatex is born, a new company that is dedicated to the administration and expansion of the chain of own stores in the main cities of Colombia.

2001 - 2011

Expansion of our production capacity

We acquired our garment plants, Printex in Armenia, Nicole Pereira and Nicole Manizales and; in agreement with PARKDALE MILLS, the largest producer of yarns and yarns in the world, we built Colombiana de Hilados in the Free Trade Zone of Rionegro, Antioquia, in order to guarantee the constant supply of raw material for the companies of the Organization and third parties.

2013

We optimize our operation to continue expanding

The plants of Marinilla, Sabaneta, La 30 and the management company of the Retail business are integrated: Almatex, under the new corporate name CRYSTAL, seeking to optimize resources and processes. Sotinsa's production process ends its operations in the Rionegro Free Trade Zone and is integrated into the Sabaneta headquarters.

2014 - 2015

We enter the online world

Faced with an increasingly interconnected consumer, our brands Gef, Punto Blanco and Baby Fresh enter virtual commerce each with its own online space.

2018

We integrate our production processes

Our Hosiery and Clothing plants of the Sabaneta headquarters, are moved to the headquarters of Marinilla and the Coffee Axis respectively to integrate with it, the production processes.

2020

Digital transformation and sustainability in a challenging year for the company

With more than 250 stores in Colombia, nearly 7000 employees and a presence in 14 countries in Latin America, we faced the challenge of the COVID-19 pandemic, prioritizing the well-being of our human talent, accelerating our digital transformation process and enhancing our strategic focus on sustainability to innovate and create new growth opportunities for the business.