We are a Colombian company, producer and distributor of apparel and fashion brands, with a business model, structured under these four business lines:
Industry , Brands,
with nearly ninety years of experience in the market, founded by three Colombian entrepreneurs, Octavio Echavarría Hernández, Julio Echavarría Hernández and Alfredo Mesa Vélez, who in the decade of the thirties, bet on their dream of building a company, consolidating it under the name Zigzag, which was dedicated to produce socks for children.
After the liquidation of Zigzag, Alfonso Velasquez Velez, Octavio and Julio Echavarria Hernandez, in 1948 Calceteria Victoria was born, until the beginning of the fifties, when the Echavarria Hernandez brothers opened the Crystal Socks Factory, located in Barrio Antioquia in the city of Medellin, establishing the foundations of what would become one of the largest companies in the industry within the country.
After years of growth and development; and after the death of Octavio Echavarría Hernández, his son, Carlos Manuel Echavarría Toro, assumed the Presidency of the Company, contributing with his ingenuity and knowledge of the industry, in the accelerated process of growth of the Organization, which allowed diversifying the business, boosting the exports, expanding the production chain, acquiring own stores and thus strengthening the brands:
Casino, which today are synonymous of quality, innovation and design, both nationally and internationally.
Constant, honest and intelligently executed work over the years, by a highly committed and competitive human capital, and wisely directed for over a decade by its current Corporate President Luis Fernando Restrepo Echavarría, and his cousin and Executive President Juan Carlos Echavarría Zuluaga, have allowed this Company, which has not been oblivious to the changes in the environment, to continue to be a symbol of trust and quality in the market, thus building relationships of mutual growth with employees, their families and the country.
Hoy, con cerca de 300 tiendas en Colombia, presencia en 11 países de América Latina a través de nuestras marcas propias y 6 plantas manufactureras de alto desempeño, llevamos lo mejor de lo que hacemos a nuestros clientes y consumidores, como centros de nuestra razón de ser, con base en una estrategia de omnicanalidad, sostenibilidad e innovación.