We are a Colombian company, producer and distributor of apparel and fashion brands, with a business model, structured under these four business lines:
with nearly ninety years of experience in the market, founded by three Colombian entrepreneurs, Octavio Echavarría Hernández, Julio Echavarría Hernández and Alfredo Mesa Vélez, who in the decade of the thirties, bet on their dream of building a company, consolidating it under the name Zigzag, which was dedicated to produce socks for children.
After the liquidation of Zigzag, Alfonso Velasquez Velez, Octavio and Julio Echavarria Hernandez, in 1948 Calceteria Victoria was born, until the beginning of the fifties, when the Echavarria Hernandez brothers opened the Crystal Socks Factory, located in Barrio Antioquia in the city of Medellin, establishing the foundations of what would become one of the largest companies in the industry within the country.
After years of growth and development; and after the death of Octavio Echavarría Hernández, his son, Carlos Manuel Echavarría Toro, assumed the Presidency of the Company, contributing with his ingenuity and knowledge of the industry, in the accelerated process of growth of the Organization, which allowed diversifying the business, boosting the exports, expanding the production chain, acquiring own stores and thus strengthening the brands:
Casino, which today are synonymous of quality, innovation and design, both nationally and internationally.
Constant, honest and intelligently executed work over the years, by a highly committed and competitive human capital, and wisely directed for over a decade by its current Corporate President Luis Fernando Restrepo Echavarría, and his cousin and Executive President Juan Carlos Echavarría Zuluaga, have allowed this Company, which has not been oblivious to the changes in the environment, to continue to be a symbol of trust and quality in the market, thus building relationships of mutual growth with employees, their families and the country.
Crystal now have over 270 stores in Colombia, 6 high-performance manufacturing plants, and are present in 11 countries throughout Latin America with our own brands Gef, Punto Blanco, Baby Fresh, Galax and Casino and our franchise Parfois, which are synonymous with quality, Innovation and design, both domestically and internationally. We take the best of what we do to our customers as they are at the center of our core which is based on an omnichannel and sustainable strategy.